The Podcast
Prompting
Revenue
AI for people who own a number. A twice-a-week podcast for founders, executives, and operators who use AI to drive real commercial outcomes. Hosted by Brett Jansen.
The Podcast
AI for people who own a number. A twice-a-week podcast for founders, executives, and operators who use AI to drive real commercial outcomes. Hosted by Brett Jansen.
Every episode maps to one question: what does an executive who owns a number need to know this week, and what should they do about it?
Tuesdays
Three stories from the prior week filtered through one lens: what matters to your pipeline, your margin, or your board before the week starts. Each story gets 30 seconds of analysis and one action item.
5-7 minutes
Thursdays
What's working, what's breaking, and what operators are actually building with AI right now. Real scenarios from live revenue teams, cautionary tales from the field, and the moves worth stealing this week.
10-15 minutes
Occasional
The why-this-matters episodes. Positioning pieces that challenge the assumptions most executives carry about AI, revenue, and what it means to lead through it.
15-20 minutes
What that means whether you run a team of 5 or 5,000 — and the specific advantage smaller operators are pressing right now.
The parts of the sales motion that respond to AI — and the one part of selling you should never hand to it.
A software team. An 82-year-old bank. A grocery chain. The single move that got all three a measurable return from AI.
What the IEA's latest data means for every AI budget you're about to approve — and the number most leaders aren't watching.
Your Host
16 years leading sales and marketing teams from Series C through IPO. $175M+ in closed revenue across healthcare technology and enterprise SaaS. Board member and operating partner to 50+ startups.
When AI changed the game, I didn't watch from the sideline. I rebuilt my entire operating system around it and started teaching the executives in my network to do the same.
$175M+
Revenue Closed
50+
Startups Advised
16
Years in Revenue
Episodes end. Workflows don't. BUILD is where business professionals and operators take the ideas from Prompting Revenue and put them to work — with daily content, live builds, and a peer network that shares what actually works. Free to join.
One tool. One use case. One workflow. Every single day. Not product reviews — actionable plays you can run in 10 minutes.
Progressive workflow builds that start with your first reusable prompt and end with a full AI operating system. 8 sessions, each building on the last.
Sales, Marketing, Product, Ops, Finance, Leadership — find the prompt for your function, copy it, run it. The library grows every week.
Go Deeper
The podcast gives you the system. A strategy call gives you the shortcut. Sixty minutes, one problem, a plan you can execute the same week.
Whether it's your AI operating system, your GTM motion, or your team's readiness, Brett will tell you what she sees and what to do about it.
$500 · 60 Minutes
Subscribe to Prompting Revenue. Join the Briefing Room. Or book a strategy call. Pick one and start.