The GTM Cohort

A focused 60-day program designed to help pre-seed founders build a solid Go-To-Market foundation before hiring sales or marketing teams. Through live sessions, hands-on assignments, and ongoing support, you’ll develop a clear, actionable GTM strategy tailored to your product and market.

  • Build detailed buyer personas and clearly define the problem you solve
  • Conduct market research and craft a compelling positioning statement
  • Develop effective outreach messaging and practice real-world sales conversations
  • Create a repeatable sales playbook with pipeline forecasting and KPIs
  • Participate in live group coaching sessions and receive ongoing async support
  • Gain access to an exclusive community of founders for feedback and accountability
  • Use AI-powered prompts and templates to accelerate your GTM planning