60 Days to GTM Clarity
From Buyer Personas to Sales Playbooks: Weekly Deliverables, Live Training, and AI-Driven Tools to Accelerate Your GTM.
Week 1
Get grounded with the core GTM concepts every founder must master.
You’ll build your ideal buyer persona and problem statement with practical templates and AI-powered brainstorming, plus live Q&A to set a strong foundation.
Weeks 2-3
Uncover your competitive landscape and craft positioning that stands out.
Dive into market sizing, competitor analysis, and develop a killer positioning statement—all backed by AI prompts and peer feedback.
Weeks 4-5
Create outreach sequences and messaging that actually open doors.
Gain access to customizable email and LinkedIn templates, practice role-playing, and learn to leverage content marketing on a tight budget.
Weeks 6-7
Build a repeatable sales process & forecast
Define your lead qualification, discovery call guides, and deal stages with expert templates, plus forecast your pipeline and track key metrics.
Week 8
Present your polished GTM plan, get live feedback, and plan next steps.
Pitch your strategy in a supportive group setting, submit your final plan, and access ongoing coaching and community resources..
What You’ll Get By the End of This Program
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A fully developed GTM strategy including buyer personas, market research, positioning, outreach messaging, and a sales playbook tailored to your product and market.
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Ready-to-use templates and AI prompt toolkits that you can continue to leverage beyond the program for messaging, forecasting, and sales execution.
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A clear operating rhythm with daily, weekly, and monthly GTM tasks to keep your growth on track.
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Hands-on experience pitching your GTM plan and receiving actionable feedback from peers and mentors.
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A solid foundation that prepares you to hire sales and marketing talent strategically, knowing exactly what you need from day one.
Live Sessions, Async Support & Exclusive Community Access
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4 live group coaching sessions with me, where we break down key concepts, role-play outreach, and tackle your toughest questions in real time.
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Asynchronous access via Slack and Kajabi, so you can ask questions, get feedback, and engage with me and your peers on your schedule.
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Exclusive access to your private GTM Cohort community — think of it as a Facebook-style group but only for founders in your cohort, focused on collaboration, accountability, and networking without distractions.
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A Notion-based document hub with everything you need—templates, AI prompts, worksheets—organized and accessible anytime so you can build your GTM plan step-by-step.
NICE TO MEET YOU
I'm Brett Jansen
I'm healthcare tech veteran turned patient advocate and GTM strategist. After years navigating complex healthcare systems and leading growth for startups and growth teams at the large payers and EHR companies, I know firsthand how messy it can get—and how to build practical, no-nonsense strategies that get results.
My AI-first approach enables both my workflow and my clients to move quickly using today’s best tools and proven frameworks, so you can sell smarter and faster without wasting time or money on guesswork.
CONNECT WITH ME ON LINKEDIN
THE GTM COHORT
You’ve built an amazing product. Now build the GTM foundation that actually sells it
Join the GTM Cohort and get the proven framework, live coaching, and real tools you need to launch with confidence.
JOIN THE GTM COHORT NOW