Blog — Brett Jansen | AI Strategy, GTM Playbooks & Revenue Growth

How to Build a $10M Pipeline with AI-Driven Prospecting in 90 Days

Most teams spend more time building their CRM than closing deals. Here's the exact prospecting stack and outreach cadence that generated $10M in qualified pipeline — without adding headcount.

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AI prompting frameworks for sales leaders

AI Strategy

The Prompting Frameworks That Actually Move Revenue

June 9, 2025

Generic prompts produce generic output. Here are the structured frameworks that get AI to think like a seasoned sales strategist — not a help desk chatbot.

GTM Playbooks

Your Series B GTM Motion Is Broken. Here Is the Fix.

June 9, 2025

At Series B, the founder-led sales motion that got you here will not carry you to $50M ARR. This is the exact transition blueprint I've run across six portfolio companies.

Revenue Growth

AI Forecasting vs. Gut Feel: The Data After 12 Months

June 3, 2025

I ran a controlled experiment across three portfolio companies: AI-assisted forecasting against seasoned CRO intuition. The results after 12 months challenged assumptions on both sides.

PE operators using AI to drive portfolio value

PE/VC Operators

What PE Operators Get Wrong About AI-Driven Value Creation

June 3, 2026

The biggest mistake? Treating AI as an IT initiative instead of a revenue lever. Here's the operating model that moves the needle in the first 100 days.

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Brett Jansen helps revenue leaders, founders, and PE/VC operators use AI to build pipeline and close deals.

$175M+ closed · $310M+ raised · 50+ startups advised · 16 years Series C through IPO