About Brett
About Brett Jansen
16 years of enterprise deals. Thousands of hours building AI systems. Now teaching executives how to operate with both.
Healthcare technology growth strategist, AI implementation advisor, and founder of brettjansen.ai and Health Tech House.
What I've Done
Built revenue systems under real pressure. Then learned to make AI work inside them.
I did not hire someone to explain AI to me. I spent thousands of hours building workflows, testing models, and implementing systems inside live revenue operations where the results were measured in pipeline, not in likes.
I spent 16 years in healthcare technology commercial leadership. Cerner, Optum, Butterfly Network. I started as a sales rep and worked my way to Chief Growth Officer at a Series A company before I was 35.
Over that span, I closed more than $175M in enterprise deals across 60+ healthcare organizations. I built sales engines from scratch, rebuilt pipelines that were weeks from becoming board-level crises, and sat in rooms where the conversation was about whether a company would survive the quarter or scale through an IPO.
I have advised more than 50 startups on go-to-market strategy, commercial architecture, and fundraising. Companies I have worked with have raised over $225M in capital. I have operated across the full revenue stack: sales, marketing, product strategy, and operations.
When AI changed the operating landscape, I spent thousands of hours building workflows, stress-testing models, and implementing AI systems inside live revenue operations where the results were measured in pipeline and closed deals, not in enthusiasm.
$175M+
Enterprise deals closed
16 yrs
Commercial leadership
50+
Startups advised
$225M+
Capital raised by clients
What I Build for Clients
AI as infrastructure. GTM as architecture. Both built on operating experience.
I work with corporate executives, revenue leaders, and enterprise teams who need AI integrated into how they actually operate. Not as a productivity trick. As business infrastructure.
Every engagement starts with the same principle: fix the workflow first, then apply the technology. AI layered on top of a broken process amplifies the problem. AI applied to a sound operating system compounds the result.
BRETTJANSEN.AI
AI Education & Executive Coaching
Structured AI training for individual leaders, private coaching for senior executives, and corporate AI enablement for revenue organizations. From self-paced learning to full implementation.
HEALTH TECH HOUSE
GTM Advisory for Healthcare Technology
Go-to-market strategy, commercial architecture, and revenue acceleration for healthcare technology companies navigating growth plateaus, fundraising, and the transition from founder-led sales to scalable operations.
The leaders I serve.
Corporate Executives & Senior Operators
VPs, C-suite, and senior leaders at companies doing $15M to $200M+ in revenue who need AI implemented across their teams with strategic precision, not generic training.
Revenue Leaders
CROs, CCOs, and Heads of Revenue who want their organization operating with AI, not just aware of it. Leaders responsible for pipeline, quota, and commercial outcomes.
Leaders Investing in Themselves
Corporate professionals who want practical AI fluency built on real business context. People who have moved past curiosity and need structured, tactical implementation.
Healthcare Technology Companies
Organizations navigating complex enterprise sales cycles, regulatory environments, and multi-stakeholder buying committees. Series A and above with real revenue and real operational complexity.
The path to here.
2008 — 2014
Enterprise Sales, Cerner
Built the foundation. Learned to sell into complex healthcare organizations with 12-18 month cycles, multiple stakeholders, and regulatory scrutiny.
2014 — 2019
Sales Leadership, Optum
Moved from individual contributor to leading revenue teams. Managed enterprise accounts, built pipeline systems, and learned what breaks when companies try to scale without commercial architecture.
2019 — 2021
VP of GTM Strategy & Sales, Butterfly Network
Led go-to-market strategy and sales for a medical device company redefining point-of-care ultrasound. Built the commercial engine across a complex, multi-stakeholder healthcare sales environment.
2021 — 2023
Chief Growth Officer, Heartbeat Health
Owned the full revenue stack at a Series A cardiology platform. Built the GTM engine, managed commercial strategy, and operated at the executive level where decisions carry board-level consequences.
2021 — PRESENT
Founder, Health Tech House & brettjansen.ai
Advising 50+ startups on GTM strategy. Building AI education and implementation programs for corporate executives. Helping companies that have raised over $225M in total capital.
Brett proved me wrong. She helped our team go from AI-curious to AI-powered in weeks, deploying practical systems across sales, marketing, and operations that our teams actually use. We are saving 10+ hours per week, eliminating bottlenecks, and operating at a pace we could not sustain before, but now it feels effortless. Best investment we made this year.
– MIKE B, GENERAL MANAGER, FORTUNE 100 COMPANY
Ready to work together?
Whether you need structured AI education, private executive coaching, or a full corporate enablement engagement, the starting point is a conversation about where you are and what you need.
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